I'm a multidisciplinary researcher and strategist, drawn to complex human problems and to understanding people well enough to build things that belong in their lives and the systems they move through. I do my best work at the front of the process, before the problem is defined, when we're still working out what we should be solving in the first place.

My practice pulls from ethnography, world-making, behavioral design, systems thinking, design thinking, co-participatory design, and speculative design. Together they push me past what people say toward how they actually live and decide. They also pull my attention to the wider system a product sits inside, and to the futures we could be building toward. The closer I stay to people and what they're up against, the clearer the path forward gets.

I currently lead research across Triple Whale's AI ecosystem, where my job is to keep customers close to the decisions shaping it. To do that, I stood up the company's first co-participatory design program and brought them in directly. That research defined the user needs and the experience and design principles now guiding the next generation of chat-led and automated AI. It also led me to map the full service journey, from sales through renewal, expansion, and churn, across both the front and back end. The map gave teams a clear view of where their process breaks down and where customers lose support along the way. It also surfaced the points where the product keeps people from serving themselves.

Before Triple Whale, I set up and led the experience research function at Lotic.ai as its first researcher, running the first primary studies and writing the white papers that gave design, product, and science teams a shared language. Earlier, at Creative Science, I helped healthcare and technology clients shape product vision and design for behavior change, using stakeholder research, workshops, and behavioral models tested with real users.

The thread through all of it, from well-being tools to civic participation to AI, is a belief that good work starts with understanding people deeply, and that what we build should serve them and fit the worlds they already live in.